Saturday, March 26, 2011

How Carrots Became the New Junk Food | Fast Company

"Jeff Dunn believes he can double the $1 billion baby-carrot business -- and promote healthy eating -- by marketing the vegetable like Doritos. His secret weapon? He knows every snack-marketing trick in the book."

Read the full article: http://www.fastcompany.com/magazine/154/the-new-junk-food.html

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