"Fake meat" is on the rise. This possibly will have positive impact on the reduction of green house gas as the " livestock cause more greenhouse gases than the entire transportation industry". Also, this is an ethical issue. Humanity has progressed in achieving more compassion towards fellow humans. The logical progression of this compassion is to be more inclusive by abandoning the antiquated brutality that are being done on animals of all kinds for their meat. I like the writings of Nickolas Kristof. In this NYT article, " The (Fake) meat revolution ", Mr. Kristof shows how the pent up market demand and the advances in science and technology will eventually provides more viable options for the "weak willed" to get rid of this inhuman murderous appetite once for all.