Lessons from Apple

Four Lessons to be learned from Apple:

1. "an orchestrator and integrator of technologies, unafraid to bring in ideas from outside but always adding its own twists."

2. "Apple illustrates the importance of designing new products around the needs of the user, not the demands of the technology."

3. "smart companies should sometimes ignore what the market says it wants today."

4. "The fourth lesson from Apple is to “fail wisely”. The Macintosh was born from the wreckage of the Lisa, an earlier product that flopped; the iPhone is a response to the failure of Apple's original music phone, produced in conjunction with Motorola. Both times, Apple learned from its mistakes and tried again."

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Lessons from Apple