End of Internet?

This group composed of net neutrality activists claims that in 2012 all the ISPs will come together in simultaneous move, and they will introduce subscription based services, so it will be like current TV channel subscription system, you pay for certain mainstream Internet sites, and the small sites, especially alternative ones, including the newly emerging ones will be pushed out to oblivion. I'm not sure how much truth is in these claims, but it worth to watch the following video, that may give us pointers to explore more information regarding this seemingly benign but possibly drastically stifling Internet freedom taken away from ordinary folks and concentrate it into the hands of small powerful conglomerates.